Thinking about joining a direct sales company? Good for you for doing some research first!
I can tell that direct sales has changed my life and has been a big blessing for my family. But I firmly believe you have to go in with your eyes open. Take a good look at the company, at your own situation and personality, and your expectations. Here’s some straight talk. Before you take the plunge, there are a few things you’ll want to consider.
1. It’s a real business. That means hours dedicated to your business every week. The beauty of direct sales is that you “own your time”. You decide when to work. But you still work. And sometimes that means you’re working in the evening when the kids are in bed and the spouse is watching TV. In my opinion you need at least 5 hours a week to dedicate to your business, and probably a lot more if you want to grow quickly.
2. Sales take time. People don’t often say “YES!” on your first encounter. Or the second. Most people need to see a product SEVEN times (or more!) before they make a purchase. So you must be consistent. Don’t give up if you’re not seeing big sales in your first 60 days – that’s when most people quit. People are watching and listening to what you’re saying but they need time.
3. You won’t get rich overnight. You may see some real stories of people who did get rich quick, but I can guarantee they worked their buns off, probably didn’t sleep much, and likely had prior experience. They are the exception. That said, I firmly believe that if you work daily on your business, consistently, through the ups and downs, and stick with it, you will see success
4. You have to love the product. It’s really hard to sell something you don’t feel passionate about. You can fake it, I tried to do that. But it’s not sustainable for the long haul. If you want to build a successful business that’s going to last, it better be with a product you enjoy using and believe in.
5. You have to like people. This might sound funny but if you generally avoid people, don’t like to chit chat and can’t take small talk, you might want to consider other options. Network marketing is all about building relationships. This can be practiced and learned – it’s both a skill and an art that you’ll continue to grow in.
6. You can’t depend just on your friends and family for sales. This is a biggie. I read once, “You can ask your family once. You can ask your friends twice.” But you’d better have a plan of how to reach outside your immediate circle. Plenty of people have lost friendships and alienated family members because of pushy direct sales techniques. Think about how you can use the power of social media, blogging, vendor events, and so on to grow your biz.
7. The fortune is in the follow up. Since most people need to see a product a few times before they are ready to take the leap and buy (or join your team), following up is KEY. If you’re the type that isn’t so hot on following up on things in general, you might want to skip direct sales. Or have a serious commitment to change that habit. The “magic” (there is no magic!) comes when you consistently talk with people, make the product available, share without pestering, and show them your genuine love for the product.
Direct sales takes moxie. And I LOVE it. Takes hard work, and thick skin. Are you ready to go for it? Good for you! Commit yourself. Work hard. Have fun. Be patient. And I’ll see you at the top!
Interested in learning more about my biz? Go HERE.
Now go be fierce!